In David Mamet’s 1992 film “Glengarry Glen Ross”, Alec Baldwin’s character Blake – sent by the firm’s owners, Mitch and Murray, to lay down some tough love on the salesmen at a remote office of their real estate agency – uses as one of his motivational tools the acronym “AIDA”.  It stands for “Attention, Interest, Decision, Action” and it has a lot to teach us about how information security is addressed today.  If Blake were actually a cybersecurity ringer speaking to an audience of CEOs about the state of their information security programs, I think he would interpret those four words for his audience in a manner similar to this:

To read what you can learn about Information Security from a Psychopath visit Network World’s Countermeasures column – part of the Cisco subnet.

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